One of the most classic marketing techniques still used today is BUZZ MARKETING. This term used to be referred to as a "word of mouth" type of marketing, but with today's social media craze, it is virtually predominant as well. This is achieved by creating a buzz that ripples through the crowds. It's not just one like on your page, or one follower, it is ultimately creating an importance of placing your name on a social pedestal.

The goal is to achieve engaging interaction between you and the consumer, and from the consumer to other consumers, culminating in a viral effect.