Who doesn't love a product sample? It is like going into a Sam's Club during lunch hour and having a fulfilling variety meal for free. But are you doing it right? PRODUCT SAMPLING is the most instant way to get your product into the consumer's hands so they can touch it, taste it, feel it, smell it. The idea is to have your target audience experience your product in real time in the right environment. If you believe your product is strong and crowds will want to explore it more or simply love it if they just experience a little bit of it, then give them just enough to have them begging for more. You want them to walk away with a lasting impression of your product, your brand, and you want them coming out of the store with your product in their bag. 

The concept is quite simple, the effect is lasting and successful.